AUTOGLYM UNVEILS NEW RADIANT WAX POLISH: DEEPER SHINE, LONGER LASTING, REDUCED DUSTING
Valeters at car retailers and independent workshops can prepare customer cars with even more sparkle, thanks to the launch of a comprehensively improved formulation of
Autoglym’s best-selling trade polish, Radiant Wax Polish.
New Radiant Wax Polish, available from May, features a gentle cutting action to restore the original colour and lustre of the paintwork, while also providing much more durable protection. The new formulation also produces significantly reduced dusting.
In common with the formulation it is replacing – a long-time favourite with the motor trade – new Radiant Wax Polish remains easy to use and is suitable for use on all paint types by hand or machine.
Paul Caller, CEO of
Autoglym, commented: “I’m very proud of our technical team for delivering this much improved formulation. We embarked on the development of a new Radiant Wax Polish following feedback from our trade customers and in light of the latest paint and polish technologies and vehicle care processes.
“The revised product delivers a major advance in performance and we’re confident that customers will see a clear improvement. During an exhaustive product test and trial phase, valeters reported a noticeably deeper shine, significantly improved water beading, and much greater durability, out-performing competitor products. The best polish in the trade just got much better.”
The launch of new Radiant Wax Polish signals the introduction of distinctive new packaging for Autoglym’s range of tinned vehicle care products for the motor trade. Retaining the at-a-glance product and usage icons on the labels, the new premium-look ‘polished steel’ tins reflect the market-leading positioning of the Autoglym range and the quality of the product inside. The new design – being introduced with new Radiant Wax Polish and then rolled out across the rest of the trade range – also proudly displays the two Royal Warrants of Appointment held by Autoglym and the ‘Made in Britain’ emblem.