In all honesty, there are too many out there to chose from. Everyone will have different opinions.
I've had this conversation a couple of times lately. I think once you are past the level of Auto Glym stuff. It will all be much a like.
Like I doubt a similarly priced glaze from one company, will wipe the floor with a other etc.
Myself, I use a mix of stuff. Zaino, but isn't cheap. Naviwax is hard to beat for value.
Bilberry wheel cleaner, valet pro snow foam, citrus bling, megs apc are all staple products of good value.
Chemical Guys and Poorboys are quite good too.
Though the latest craze seems to be Auto Finesse.
People end up buying new brands to try. I've tried to stop this now. As I have so much!